OD Success Stories

Stephen Planchet, OD

Stephen Planchet

I recently discovered a vital addition to my optometry practice: Sterling. As a major in the U.S. Army, where I was the medical director of eye care services for a hospital, I received quite a bit of organizational training in addition to my clinical expertise. However, I didn’t have Sterling’s practice management expertise, and my practice is now filling with quality patients.

Valerie A. Colborn, OD

Valerie Colborn

I have been practicing optometry for 15 years. The first three years I served on active duty in the U.S. Army and the next four years I was employed by other ODs. Then I was able to take over a small, part-time practice. After one year, I decided to put my full-time effort into building my practice. Over the next 3 years I had two kids while just maintaining my practice.

Before I Was Introduced To Sterling, The Stress Of The Business Side Of Our Profession Was Taking Over, Badly Affecting My Peace Of Mind And Family Life

Ajit Tiwari

Before I was introduced to Sterling, the stress of the business side of our profession was taking over, badly affecting my peace of mind and family life. It wasn’t fun. 

Optometry school had taught me how to be an excellent clinician but not a day-to-day businessman with a staff to manage.  I needed help.

Bonnie Kovacs, OD

Bonnie Kovacs

After graduating from Pennsylvania College of Optometry, I moved to Wyoming and opened up a practice in Jackson. Fourteen years later, I was ready to call it quits. I was under a lot of stress, was becoming extremely burned out and wanted to sell the practice.

I had selected optometry because I wanted to help people but also wanted to have a life, not be woken up by patient emergencies at all hours of the night. But since I didn't know how to manage personnel, it was the staff problems that were keeping me awake.